Team Allegra

Allegra Design was originally founded in 2009 by Severine Edelmann during a stay abroad in Singapore and relaunched in Zurich in early 2018. We specialize in creative camps, events and parties and sell a small selection of fabrics and patterns at various markets and fairs, mainly in and around Zurich.

Our team consists of three experienced fashion camp leaders and is supported by various helpers depending on the occasion. We are neither professional designers nor tailors, but have taught ourselves how to sew and design in various courses and training courses.

We love fashion, beautiful fabrics and good workmanship and attach great importance to sustainability. We source our fabrics and materials directly from wholesalers and regularly attend trade fairs at home and abroad. Our range of fabrics and samples is relatively manageable thanks to our mobile concept and is regularly updated in line with the latest fashions and trends.

Since the beginning of 2024, we also offer baking camps, events and parties.

 
Severine Edelmann
  • From Riehen/BS in Zurich
  • Married; 2 children
  • Loves traveling, Lake Zurich and the Basel Carnival
  • Hobby seamstress & baker since teenage days
  • German, English, Basic French and Spanish
  • Project Manager and Camp Administration/Organization
  • Founder and owner of Allegra Design GmbH

 

 

Simona Breitenmoser

  • From Mendrisio/TI in Zurich
  • Married; 2 children
  • Loves fashion in all its facets, sewing (for 30 years) and beautiful fabrics in all their variety
  • Has her own label “SIM-LINE” and sews accessories that she sells at markets, in stores and online
  • German, Italian, French and basic knowledge of English
  • Fashion Camp Lead

Iris Bienz

  • From Zurich and Basel-Stadt to Zurich
  • Married, 2 children
  • Growing up in a creative household, surrounded by fabrics, ribbons, buttons and sewing machines
  • Has her own label “Mimiris”, wire and handicrafts, “Kleinekunst us Züri” (sold at markets)
  • German, English, French and some Italian
  • Fashion Camp Lead

Celine Frei

  • From Baden; lives with her dog Rosa in the canton of Aargau
  • Loves natural fabrics, simplicity, simple and beautiful things, reusing old things and designing, creating and finishing a favorite piece
  • founder and owner of the sole proprietorship 'Textilarbeiten.ch'
  • TTG teacher (Technical & Textile Design) at secondary school level
  • German and English
  • Fashion Camp Lead